Cîroc Vodka has officially unveiled celebrated fashion entrepreneur and Abryanz Style & Fashion Awards (ASFAs) founder, Brian Ahumuza, popularly known as Abryanz, as its brand ambassador.
The announcement was made during a media event hosted by the ASFAs team, which also shared updates on the 2025 awards program, entertainment lineup, and audience expectations leading up to the ceremony.
Roy Tumwizere, Head of Advocacy at Uganda Breweries, described the partnership as a natural alignment between a brand celebrating bold, modern luxury and a cultural icon who continues to shape fashion and lifestyle trends across Africa.
"Abryanz is unapologetically creative, stylish, and constantly pushing culture forward—qualities that sit at the heart of the Cîroc brand. Having partnered with him successfully in the past, we are thrilled to continue this journey. His influence in fashion and entertainment makes him the perfect personality to bring our energy into the ASFA experience," Tumwizere said.
As Brand Ambassador, Abryanz will collaborate with Cîroc to curate premium experiences throughout the ASFAs journey and other lifestyle and entertainment events.
The partnership will feature exclusive collaborations, stylish activations, and fresh, vibrant energy to elevate every Cîroc experience.
Reacting to the announcement, Abryanz expressed his excitement about continuing the partnership, highlighting the alignment between his personal brand and Cîroc’s celebration of style and individuality.
"I’m truly honoured to partner again with Cîroc. This is a brand that truly speaks my language and aligns with my passion for fashion and style. We both believe in celebrating creativity, confidence, and showing up as your best self. I’m excited for what we’re about to create together, especially as we build up to the ASFAs 2025. This partnership is a celebration of fashion, culture, and the incredible creative community around us," Abryanz said.
The renewed collaboration is expected to further amplify the ASFAs experience, delivering signature Cîroc moments and stylish touchpoints that celebrate fashion, culture, and creativity in Uganda.
